• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026
MagazineChatGPT

Meet 7 startups and labs that are capitalizing on the kind of ‘generative’ A.I. that powers ChatGPT

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
January 25, 2023, 5:30 AM ET
This photo illustration shows the DALL-E website reflected between a computer screen and cellphone.
This photo illustration shows the DALL-E website reflected between a computer screen and cellphone.STEFANI REYNOLDS/AFP via Getty Images
Add Fortune on Google for similar content.

ChatGPT has become the poster child for the “generative A.I.” craze, but it’s simply in the vanguard of a wave of potentially game-changing products and services built on the technology. Many are venture-backed startups—and some, like OpenAI, are in the orbit of tech giants hoping to capitalize on the tech.
Here’s a sampling:

Cohere AI

This company founded by ex-Googlers is dedicated to making it easier for companies to use large language models; it competes with OpenAI’s GPT products. Cohere secured $125 million in a Series B round last year. It also maintains close ties to Google, which has donated Cohere training time on specialized A.I. computer chips in Google’s data centers.

Stability AI

The company made news with Stable Diffusion, an open-source text-to-image generator that competes with Midjourney and OpenAI’s DALL-E 2. It raised a $101 million seed round—among the largest first financing rounds in history—that valued the less-than-year-old company at over $1 billion. It also recently inked a partnership to make it easier to deploy Stable Diffusion through Amazon’s AWS cloud service.

Jasper

This Austin-based startup uses OpenAI’s technology to power copywriting software for marketing departments. It raised a $125 million investment round last year that valued it at over $1.5 billion. Its founders were reportedly miffed that OpenAI made ChatGPT freely available, since that tool could eat into its own business.

Tome

This company, incubated by Greylock Partners and backed by $32.3 million from them and venture capital firm Coatue, aims to help users create narratives ranging from children’s books to corporate sales pitch decks. A new feature, based on OpenAI’s GPT and DALL-E, allows a person to create an illustrated narrative from simple text prompts.

Prisma Labs

Creator of the viral Lensa app, which takes selfies and turns them into cool digital avatars using Stable Diffusion.

Midjourney

This A.I. research lab was founded by David Holz, who previously cofounded the gesture control company Leap Motion. Its popular text-to-image generator, which is available on a freemium basis, competes with OpenAI’s DALL-E and Stable Diffusion.

ProFluent Bio

Taking the same underlying language-modeling techniques that power ChatGPT, this small San Francisco–based startup creates entirely new proteins from just a text-based description of the protein’s function. The technique could revolutionize drug discovery and design and possibly create new catalysts for agriculture and manufacturing.

This article appears in the February/March 2023 issue of Fortune as a sidebar to the cover story with the header, “Hype generators.” Michal Lev-Ram and Jessica Mathews contributed reporting to the story.

Read the Fortune cover story: The inside story of ChatGPT: How OpenAI founder Sam Altman built the world's hottest technology with billions from Microsoft

About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from the Magazine

Europe must take opportunity to ‘dream bigger’ if it’s to seize its innovation moment
Magazineeuropean economy
Europe must take opportunity to ‘dream bigger’ if it’s to seize its innovation moment
By Francesca CassidyJune 22, 2026
2 days ago
REE Corp. chair Nguyen Thi Mai Thanh spent 40 years navigating Vietnam’s economy. Here’s what she thinks comes next
MagazineVietnam
REE Corp. chair Nguyen Thi Mai Thanh spent 40 years navigating Vietnam’s economy. Here’s what she thinks comes next
By Nicholas GordonJune 16, 2026
8 days ago
Vietnam is becoming the hottest tourist hotspot in Southeast Asia—and trying to avoid Thailand’s mistakes
Magazinetourism
Vietnam is becoming the hottest tourist hotspot in Southeast Asia—and trying to avoid Thailand’s mistakes
By Angelica AngJune 16, 2026
8 days ago
More than manufacturing: Vietnam has hopes to become Asia’s next cultural powerhouse
MagazineMedia
More than manufacturing: Vietnam has hopes to become Asia’s next cultural powerhouse
By Lee WilliamsonJune 16, 2026
8 days ago
Vietnam’s economy is one of the fastest-growing in the world. Can it make the leap into the ranks of middle-income countries?
MagazineVietnam
Vietnam’s economy is one of the fastest-growing in the world. Can it make the leap into the ranks of middle-income countries?
By Nicholas GordonJune 16, 2026
9 days ago
The Southeast Asia 500 has a new engine: Vietnam
MagazineSoutheast Asia 500
The Southeast Asia 500 has a new engine: Vietnam
By Andrew StaplesJune 15, 2026
9 days ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
13 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.